Jasminate is more than just a skincare brand—it's a movement rooted in empowerment, self-care, and community. Founded by Michelle and Nicole, two passionate AAPI women who met while studying Molecular, Cellular, and Developmental Biology at the University of Washington, our journey from the medical field to beauty entrepreneurship was born out of a shared passion for making a meaningful difference.

Our name, Jasminate, is a play on both "jasmonate," a class of plant hormones that are essential in the development of reproductive organs, wound responses, and immune signaling, and "jasmine," a flower symbolizing love, sensuality, and grace. This dual significance embodies our mission to create products that not only nurture and protect the skin but also inspire a sense of beauty and confidence from within.

Jasminate was born at a pivotal moment in history—the overturning of Roe v. Wade. This event ignited our determination to make a difference, particularly for our community but also for women everywhere. We believe in the power of self-care as an act of resistance and resilience, and our products are designed to support and uplift those who use them.

At Jasminate, we’re committed to creating skincare that is both effective and ethically made. Join us as we continue to grow and evolve, always with the well-being of our community at the heart of everything we do.